Qualitative Studies
Quantitative Studies
Most frequent
Techniques
Information Analysis
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We do know, that all the clients has different necessities.


Most frequent Quantitative Studies

The most frequent studies are:

• Usage and attitude studies.
• Product and advertising concept testing.
• Package testing.
• Pre-test, post-test and evaluation of advertising effectiveness.
• Media exposure studies.
• Image and positioning studies.
• Evaluation of service and customer satisfaction.
• Market segmentation.
• On-line research.
• Public Opinion.

Consultoría Especializada en Investigación de Mercados, S.A. de C.V.
• Río Pánuco St 55-302, Cuaihtemoc, México City, Zip code 06500
Phone & Fax 52 + 55 + 55665478